I’ve worked with many clients to integrate their custom and off-the-shelf software into their learning management system (LMS). While some of the challenges become easier with experience, some remain relatively time consuming. I see many opportunities for companies to reduce the feelings of uncertainty about the integration process and the time spent on some of […]

The recent news of the problems at Toyota started me thinking about the importance of brand image—not just for businesses, but for all types of organizations and even for individuals. If you’d asked three months ago, few would have predicted that Toyota would (or even could) ever find themselves in a position where their carefully-crafted […]

Note: This article is republished with permission from Intercom, the magazine of the Society for Technical Communication. It was originally published in May 1994 and focuses on creating user documentation concurrently with software development. If you’ve ever prepared a cost estimate for a project, you know that you can lose sleep over it. Did you […]

I’m often asked by our clients and the subject matter experts “How do we know if our training is effective?” That’s not an easy one to answer. Measuring training effectiveness has always been and continues to be a challenge. When we think about measuring training effectiveness, it helps to consider the following questions: Do your […]

In April, I attended the eLearning Guild’s Annual Gathering in Boston. The conference attracted many of the industry’s top researchers and practitioners, and it provided an opportunity to learn from both authorities and peers. It was exciting to hear about the latest trends and buzz surrounding eLearning, but the main message I heard again and […]

Articulate Studio is a suite of rapid eLearning development tools that allows users to create professional and interactive eLearning courses without intensive programming skills. At Fredrickson Communications, we’ve seen and helped many of our client organizations adopt this tool because of its efficiency and relative ease of use. The complete Articulate Studio package includes: Presenter […]