Why do some businesses pay to train their customers? Well, it turns out they can save lots of money this way, which the article expands upon. Here’s my favorite quote: “As customers educate themselves, they voluntarily absorb knowledge about other products and services (features, benefits and unique value proposition), without active involvement from the salesforce or […]

Social Learning

Have you ever wished your subject matter expert (SME) could share their knowledge with your learners? I’m guessing you have.