As training professionals, we need to become experts at asking the right types of questions to develop performance solutions for our clients. This is what led me to develop the Fredrickson Business Initiative Strategic Questionnaire. Surprisingly, most training and measurement strategies fail before they even have a chance to succeed. The reason is that many […]

Editor’s Note: This Articulate vs. Captivate article originally ran as a series of entries on the Fredrickson Learning blog. Because of the popularity of this series, we’ve combined all of the blog entries into a continuous article to make it easier to read. Articulate vs. Captivate Part 1: Comparing popular rapid eLearning development tools. With […]

Articulate Studio is a suite of rapid eLearning development tools that allows users to create professional and interactive eLearning courses without intensive programming skills. At Fredrickson Learning, we’ve seen and helped many of our client organizations adopt this tool because of its efficiency and relative ease of use. The complete Articulate Studio package includes: Presenter […]

In April, I attended the eLearning Guild’s Annual Gathering in Boston. The conference attracted many of the industry’s top researchers and practitioners, and it provided an opportunity to learn from both authorities and peers. It was exciting to hear about the latest trends and buzz surrounding eLearning, but the main message I heard again and […]

I’m often asked by our clients and the subject matter experts “How do we know if our training is effective?” That’s not an easy one to answer. Training measurement (measuring training effectiveness) has always been and continues to be a challenge. When we think about measuring training effectiveness, it helps to consider the following questions: […]

The recent news of the problems at Toyota started me thinking about the importance of brand image—not just for businesses, but for all types of organizations and even for individuals, even a learning brand. If you’d asked three months ago, few would have predicted that Toyota would (or even could) ever find themselves in a […]