Why do some businesses pay to train their customers?
Well, it turns out they can save lots of money this way, which the article expands upon. Here’s my favorite quote: “As customers educate themselves, they voluntarily absorb knowledge about other products and services (features, benefits and unique value proposition), without active involvement from the salesforce or channel.”
The article hits upon other benefits too:
- Reduced Support Call Volume
- Increased Customer Satisfaction
- Global Brand Reach
- Shorter Sales Cycles
- More Revenues